Meet our diverse audiences
Explore the vast range of customer profiles we reach and engage through The Warehouse Group’s Retail Media Network.
Real impact from our diverse audiences
Unlock the potential of TWG’s rich customer base! From youthful trendsetters to seasoned DIY experts, discover the vibrant personalities that make up our vast audience landscape.
Reaching customers from sofa to store
We connect with our customers across multiple channels, ensuring a cohesive and impactful touchpoint for every shopper.
The Warehouse Shoppers
Customers at The Warehouse expect amazing value, irresistible bargains, and that special ‘wow’ factor.
- Families and young mums are our bread and butter, scooping up toys, kid's & baby apparel and gaming gear.
- Older shoppers who've trusted us for decades are a key component of our shopper mix, indexing highly for leisure gear, clothing and footwear.
- We're the go-to store for impulse shoppers and thrifty young buyers living that flat life and hunting for bargains.
Warehouse Stationery Shoppers
From students to professionals, our stationery shoppers are diverse, reflecting the broad spectrum of demographics and interests.
- A wide range of shopper journeys are covered at Warehouse Stationery including SME, School & Student and also Crafting.
- Want to get printing? We're your go-to. Whether it's a professional presentation print job, to refilling your ink in your at home printer, we have shoppers looking to achieve all!
- And, how many kids have started school with a backpack full of supplies bought by Mum from Warehouse Stationery? How many 1B5's did you have from us as a child?
Noel Leeming Shoppers
With a hunger for the latest tech and high expectations for customer service, Noel Leeming shoppers are tech-savvy and always in the know.
- Tech enthusiasts dominate our shoppers, driven by a passion for the latest technology and always looking for an upgrade.
- And it's not just men! Our customer base actually has a female majority.
- But all of our customers are committed to quality and service. Coming to Noel Leeming gives them both and these pillars are essential for any brand looking to maximise effectiveness with them.
