Innovative solutions for unmatched impact
Boost your sales and engagement with Kiwi shoppers. Let our marketing experts craft your activity for best-in-class results.
The difference that will help you stand out
We give you access to our inventory and combine it with cutting-edge technology, creative thinking, and industry smarts to help you reach your audience in more effective and meaningful ways.
Audiences
We use first-party data to help clients build accurate target audiences based on real behaviour, reaching them through our extensive TWG network and beyond.
Planning
We work with clients to craft and execute campaigns, offering full support or a self-service platform for managing ads on their terms.
Media
Our exclusive media platforms, backed by customer insights, capture attention and influence key decision-making moments both online and in-store.
Reporting
We offer full closed loop reporting in real time for our endemic brands via our self-service ads platform. See your activity’s performance when you want, 24 hours a day!
Reaching customer from sofa to store
From the digital to the physical, screen to the store, Market Media offers a range of marketing solutions to supercharge your impact with Kiwi shoppers.
Customers exposed
to 3 touchpoints have 4.3x ROAS of customers exposed to 1 touchpoint
Onsite
86% of customer shopping journeys start online, regardless of where they convert, so can you afford not to be there? We have a suite of on and off-platform opportunities for you and your brand’s marketing to supercharge your activity!
Sponsored Products
Dynamic search listings bought on a bid system for endemic products.
Features:
- Engage shoppers at the point of purchase or comparison.
- Ensure your listings appear in premium positions at the most important time.
- Pay on a CPM basis.
Sponsored Banners
Display banners available on home and category pages, or as a dynamic option on search results.
Features:
- Engage shoppers with brand or promotional banner creative and grab attention and conversion.
- Buy on a CPM basis or block out a category page for a set period.
Sponsored Products
Dynamic search listings bought on a bid system for endemic products
Features:
- Engage shoppers at the point of purchase or comparison
- Ensure your listings appear in premium positions at the most important time.
- Pay on a CPM basis.
Sponsored Banners
Display banners available on home and category pages, or as a dynamic option on search results
Features:
- Engage shoppers with
- Buy on a CPM basis or block out a category page for a set period.
In-store
Our in-store environments are the closest you can get to the point of purchase and our customers, in real life! Whether you’re selling toothpaste or televisions, the in-store environment is our most powerful conversion zone. With a range of digital and printed options, we have every base covered for you.
In-Store Screen Network
High quality in-store screens to maximise impact.
Features:
- A mix of in-store, free standing portrait screens and our Noel Leeming TV Walls.
- Static or video capable in high-def 4k across all screens (maximum bit rates apply).
- 6 second creatives on screens match your current social executions and 15 second on TV Walls for industry standard executions.
- National coverage via The Warehouse or Noel Leeming stores.
Point of Sale
High impact post offerings to highlight your brand right at shelf. Talk to us about how to execute in our stores.
Features:
- Aisle fins, floor decals and shelf talkers are all options within The Warehouse POS offerings.
- Professional installation and removal, ensuring your messages are in place only when and where you want them.
- Get in front of customers when they’re about to make their purchase decision!
Store Front Bollards
Take advantage of internal and external eyeballs with our eye-catching bollard covers at selected Noel Leeming and The Warehouse stores.
Features:
- Bollard covers at a range of nationally representative stores throughout either the Noel Leeming or The Warehouse stores.
Special Builds
Can’t see what you’d like to do? Chat to us about your idea and let’s see what’s possible!
In Store Screen Network & TV Walls (NLG)
High quality in store screens to maximise impact
Features:
- A mix of in store, free standing portrait screens and our Noel Leeming TV Walls
- Static or video capable in hi def 4k across all screens (Maximum bit rates apply)
- 6 second creatives on screens match your current social executions and 15” on TV Walls for industry standard executions
- National coverage via The Warehouse or Noel Leeming stores
Point of Sale (TWL only)
High impact post offerings to highlight your brand right at shelf!
Features:
- Aisle fins, floor decals and shelf talkers are all options with in our pos offerings
- Professional installation and removal ensuring your messages are in place only when you want them.
- Get in front of customer when they’re about to make their purchase decision!
Store front bollards
Take advantage of internal and external eyeballs with our eye-catching bollard covers at selected Noel Leeming and The Warehouse stores
Features:
- Bollard covers at a range of nationally representative stores throughout either the Noel Leeming or The Warehouse stores.
Special Builds
Can’t see what you’d like to do? Chat to us about your idea and let’s see what’s possible!
Offsite Extensions
While we think our on-platform options are second to none, sometimes you want to go a little wider and we have several great options with some of our partners to do just that. Whether you want to access our The Warehouse, Noel Leeming or Warehouse Stationary social media accounts, or grab a proximity dOOH buy through oOh! or run a programmatic display campaign via The Trade Desk, we’ve got you. Just get hold of one of the team to find out more or hit that ‘get in touch’ button.
Social by TWG
Amplify your brand’s presence and influence purchasing behaviour across social media platforms.
Features:
- High-intent shopper targeting.
- Drive conversions through engaging ad formats across popular social channels.
Display & Video
Engage and captivate audiences with high-quality display and video ads, optimised by audience via The Trade Desk.
Features:
- Display Ads: Reach across web, app, and social platforms.
- Video Ads: CTV, OTT, and in-stream video options.
Digital Out-Of-Home (dOOH)
Leverage our extensive digital out-of-home network to reach audiences in high-traffic locations.
Features:
- Add on a proximity dOOH buy to your instore screens network activation via our partner oOh! for maximum coverage.
Broadcast & Print
We can plan and buy the full funnel of channels available to maximise reach and traffic to your campaigns.
Features:
- TV, Radio, Print - if you can buy it as a media channel, we can plan it if it’s the right thing for your campaign.
Social by TWG
Amplify your brand’s presence and influence purchasing behavior across social media platforms.
Features:
- High-intent shopper targeting.
- Drive conversions through engaging ad formats across popular social channels.
Display & Video
Engage and captivate audiences with high-quality display and video ads, optimised by audience via The Trade Desk
Features:
- Display Ads: Reach across web, app, and social platforms.
- Video Ads: CTV, OTT, and in-stream video options.
Digital Out-Of-Home (DOOH)
Leverage our extensive digital out-of-home network to reach audiences in high-traffic locations.
Features:
- Add on a proximity dOOH buy to your instore screens network activation via our partner oOh! for maximum coverage!
Broadcast & Print
We can plan and buy the full funnel of channels available to maximise reach and traffic to your campaigns.
Features:
- TV, Radio, Print, if you can buy it as a media channel, we can plan it if it’s the right thing for your campaign.
The Power of First-Party Data
Our first-party data is the fuel that drives our tailored advertising solutions. By understanding our customers’ preferences and behaviours, we can craft campaigns that resonate and convert.
Rich Data
Tap into one of NZ’s largest anonymised first-party data sets.
Closed Loop Reporting
Measure success with comprehensive analytics and insights.
Precision Targeting
Reach highly relevant and engaged audiences.
